Through partnership with #tide, an award-winning organization that works to prevent new plastics from
entering the ocean, the bracelet, case and dial of the Waterbury Ocean collection is made using ocean
material. Plastic is first collected by fishermen from the coastlines, which is then sorted, cleaned, shredded
and recrafted in a Swiss facility using carbon-neutral transports and solar power, where it is then
upcycled. Timepieces from this collection, through #tide, commit to reducing consumption of fossil fuels,
creating employment for local communities, specifically fishermen, as well as improving the underwater
habitat through its cleanup efforts